Leading businesses ― especially those in R&D and other creative, demanding fields ― know that their success depends on attracting, motivating and retaining the best professionals. Because once you get the best people working for you, winning in the marketplace is easy.

The race to attract the most talented workforce is just as fierce as the battle against competing firms in the market. And, just as offering the cheapest price for your product does not guarantee that you will beat the competition, offering the highest salary is no guarantee that you will get the best talents. Because the best are interested in more than just money. They are interested in challenges, in high performance, and in being recognized for their achievements. Moreover, for them working environment makes a big difference.

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